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facebook images

Because the size of this social network, Facebook images are mostly utilitarian. Don't expect people to passionately explore them and pin them to their moodboards. However, Facebook supports a wide variety of sizes, so you can utilize them to build a solid brand image.

image post

Pro Tip: Because posts with singular images take full width, you may use text as well as highly-detailed images. They will be easily recognizable and noticeable.

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cover photo

Pro Tip: Treat this like a billboard. Changing this picture regularly is usually a good decision. Experiment with images to see what your audience responds to best.

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profile picture

Pro Tip: People see this picture everywhere they stumble upon your page. Make sure it's a good one.

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twitter images

Even though supported, pictures are not the main part of Twitter feeds — text is the king. However, Twitter provides every way for you to design your profile to make it sleek and appealing.

post image

Pro Tip: It's slightly taller than an Open Graph image, but you may use Open Graph if you're designing a picture for the Twitter Card.

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header

Pro Tip: Because it will be displayed really wide, you can freely experiment with the layout. However, sometimes this image is cropped vertically, so don't put anything important to the very bottom of this image.

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profile photo

Pro Tip: Create the whole new profile experience by matching your profile photo with your Header picture.

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instagram images

It's a part Facebook but it works different than Facebook itself. Today's Instagram is all about color palettes and visual aesthetics. People even design multiple images in a way that they look good together put into grid. Keep your images as visually appealing as possible.

square post

Pro Tip: It takes the full width, so you can use text and details. They will be seen. Consider not only that but the palette of the whole image as well because it will be shown both large and small.

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stories

Pro Tip: Because Instagram supports additional interactive Stories features such as stickers and polls, you can design your Stories cover with that in mind, carefully placing blank areas where interactive elements would be.

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profile picture

Pro Tip: Keep your profile picture evergreen updating it as you travel or as the season changes. Try to match the palette and the overall visual aesthetic of your whole profile.

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youtube images

On the world's largest hosting for videos, pictures are still very important. On YouTube, they are the instrument of attracting new audience, less so of keeping the existing one entertained. As the platform changes and clickbait falls out of grace, it's better to keep video thumbnails informative and truthful.

channel art

Pro Tip: Unlike in Twitter, on YouTube the channel art is not cropped vertically, so you can freely experiment with what content you put there.

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thumbnail

Pro Tip: Clickbait is a thing of the past. Nowadays it may damage how your audience perceives your channel. It's better to refrain from blank, filler thumbnails and instead choose the one that would be straight to the point.

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profile picture

Pro Tip: You can color-match your Profile picture with your Channel art to ensure premium experience. However, it's best not to leave your profile picture blank because it would also be displayed on its own.

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